Unique Online Stock Broker Tools

There are a wide range of online brokers to choose from, so it's tough to decide which broker to go with. What research tools do they offer? Should I go the broker that offers the cheapest price per trade? Should I go with the broker that gives you the most money to buy stocks on margin? Should I go with the broker with the best interface and user experience? But what about those unique factors that set online brokers apart, some you might be unaware of that make them special....what about brokers that offer you those extra incentives and

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