Will Mayor Bloomberg be Buying a Soda Stream, Coming to a Store Near You?

I picture Mayor Michael Bloomberg at home guzzling straight from the soda stream machine while nobody's looking. Today SodaStream (SODA) Chief Executive Officer Daniel Birnbaum confirmed that SodaStream would be selling its products in stores nationwide in the United States. This doesn’t come as a big shock to shareholders as they were waiting for the news. The announcement may however help a company that has a large short position rally on a short squeeze. Of the 20 million shares of SodaStream outstanding, over half of them are held short. Of course, when an investor shorts a stock they are hoping the

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Tagged bloomberg, Make the pop as big as you want, pop, soda, sodastream