If there’s a big event on TV, whether it’s the SuperBowl or the Oscars, you can be sure everyone’s watching the event along with Twitter.
As a matter of fact, if you’re watching TV at all you’re watching it with Twitter. People aren’t firing up their Facebook accounts as they watch Breaking Bad or Scandal on TV, while they may check it or glance at it, they’re engaged much more and active on Twitter. Just take a look at this spike in Twitter traffic when the Oscars started. Twitter will figure out ways to make money from all this traffic.
Here is a chart of all US Twitter traffic in the last 12 hours. pic.twitter.com/4BdJEpRQLc
— Patrick Ruffini (@PatrickRuffini) March 3, 2014
And I think Albert Brooks said it best regarding Twitter and television:
How did I ever watch television before Twitter?
— Albert Brooks (@AlbertBrooks) March 3, 2014