Potential Endorsement Deals for Lloyd Blankfein

Apr 13, 2012
J. Webster
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How much money did Lloyd Blankfein make this past year? Well, he took a bit of a pay cut, his pockets are a little lighter, as in a cool $6.7 million dollars lighter. Still, Lloyd made $12.4 million, which is a nice chunk of change, but it’s no where near what some of the highest paid athletes make.

Tiger Woods makes upwards of $75 million. Kobe Bryant makes around $53 million. David Beckham makes $40 million. Alex Rodriguez makes $35 million. Of course, a big chunk of their salaries come from endorsement deals. It seems like Blankfein should seek out some sort of endorsement deal to offset his pay reduction, maybe a deal with a squid company or a car waxing company (he’s got quite a shine on his dome) or maybe a razor company would go for it.

Goldman Sachs awarded Chairman and Chief Executive Officer Lloyd C. Blankfein $12.4 million in total compensation for 2011, down 35 percent from $19.1 million a year earlier, as the firm’s stock and profit fell.

Blankfein’s pay included a $3 million cash bonus, $7 million in restricted stock, $2 million in salary and $449,600 in other benefits, according to a proxy statement today from the New York-based firm. Last year it granted him $5.4 million in cash, $12.6 million in restricted stock, a $600,000 salary and about $464,100 in benefits for 2010. (Bloomberg)

To help Lloyd out, here’s a quick run down of potential endorsement deals he might be interested in. I’d like to see Lloyd right up there with Bryant and Beckham in terms of their salaries. Sure, Lloyd doesn’t have to do a full billboard underwear ad for Calvin Klein, but perhaps a few of these suggestions might interest him both as a way to make more money and improve his image. Still, it would be pretty hilarious to see a huge underwear ad of Lloyd near the New York Stock Exchange.

Gillette : Why can’t Lloyd join Adrien Brody, Gael García Bernal and André 3000 in their ad for the Gillette Fusion ProGlide Styler. I think he’d be a great fit for these ads and could show how you can use the razor not just for your face but also for your bald head.

Crest: Check out those white teeth in the picture at the top. They’re white as can be. I’m sure any toothpaste company would love Lloyd as a spokesman.

AllFreshSeafood.com: This would be a great way for Lloyd to make light of the whole vampire squid name that Goldman Sachs has earned. “Squid are low in fat, high in protein and are internationally prized for their versatility in the kitchen.” I can picture Lloyd smiling and saying that on TV.

Armor All: What if Lloyd was in a commercial for Armor All’s new car wax, Ultra Shine Butter Smooth. The ad could open with Lloyd waxing up his newest BMW and he could say something like, “get your car as shiny and clean as my hairless head. It’s trusted Armor All protection with an incredible shine!”

Men’s Wear House: This is an easy fit, Lloyd would be fantastic at hocking suits and ties and sports coats. I can picture him saying, “I guarantee it!”, with a twinkle in his eye.

USAGold.com: This sponsorship deal ties nicely with the Goldman Sachs name. Lloyd could even joke about the potential for a financial crisis, and say you’ll feel safer if you own some gold bars from USA Gold, you never know what those crazy guys on Wall Street are going to do next.

The Twilight Movies: Lloyd could here again make light of the vampire squid moniker of his firm and maybe appear in a cameo in one of the movies or help promote the movies to an older and wealthier audience.

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