The Swimsuit Rally

Feb 14, 2012
J. Webster
Comments Off on The Swimsuit Rally

So, you’ve all heard of the Santa Claus rally, the rally in the stock market that usually comes around Christmas time. And then I’m sure you know the Ben Bernanke rally, when Bernanke announces he’s going to keep interest rates low for an absurdly long time. But there’s more.

There was the Facebook rally, when the market rallied on the news that Facebook would finally go public. Or maybe you’ve even heard of the Jeremy Lin rally, when the market rallies after the an exceptionally good series of games by a formally unknown guard of the New York Knicks.

But now comes the swimsuit rally, perhaps the greatest of all reasons for a rally in the stock market, as a collection of Sports Illustrated swimsuit models descended on the floor of the New York Stock Exchange to ring the closing bell the market suddenly shot up higher. It seemed like news that Greece was still wavering in passing the austerity plan was going to bring the market down over 100 points when the swimsuit models saved the day. Hooray for swimsuit models! Please come again.


AP Photo

Sports Illustrated swimsuit models, from left, Crystal Renn, Irina Shayk, Jessica Gomes, Nina Agdal and Michelle Vawer ring the bell at end of trading at the New York Stock Exchange on Tuesday, Feb. 14, 2012, in New York.

Looks like they made a few traders themselves.


Getty Images

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