Etrade Baby Is Everywhere

Jan 23, 2012
J. Webster
Comments Off on Etrade Baby Is Everywhere

Should you follow Doug Kass into Etrade? Kass was in and then out and then back in. But perhaps what’s an even more of an indicator is the Etrade baby, who seems to be all over the TV these days. Throughout the NFL playoffs it’s ad after ad of the Etrade baby.

Does this mean that Etrade is desperate for new investors or does it mean they’re ready for an explosion of new investors who have finally come around and decided it’s safe to get back into the market?

Kass likes Etrade for this reason: that investors are going to come back into the stock market. He also believes that Etrade is a potential takeover target. What do you think?

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